Creative humans, Powered by AI.

(Studio / 001) Creative direction & AI production
We turn ideas into visual campaigns.

(Based in) Montevideo / Worldwide

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REC 2026

SHOWREEL / GULA

CREATIVE HUMANS POWERED BY AI

gulauniverse.com

(001) — Manifesto

The idea is human.

GULA uses artificial intelligence as an extension, as a tool, and as a partner. But there's one thing we don't negotiate: the idea is human. The impulse is human. The decision is human. AI is the medium — GULA is the engine.

— Est. 2024
— Universe AI

(002) — Services

What we do.

01 /

Campaigns

High-impact visual campaigns for brands. From concept to final production — cinematic pieces for advertising across digital and traditional platforms.

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02 /

Content & UGC

Social-first content, UGC-style videos, and visual assets designed to perform. Fast, scalable, and aligned with each brand's identity.

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03 /

E-commerce & Product

Product photography and video at scale. Consistent, flexible, and optimized for digital platforms using AI-driven workflows.

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04 /

Concept & Direction

We build the idea behind the work. From initial concept to visual language, defining the foundation for every piece we create.

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(003) — Process

How it works.

Every project starts here. We listen, dig, and translate the brief into a clear creative direction. No ideas come pre-packaged — each one is built from scratch around your brand.

We define the visual language, the tone, and the rules of the world we're about to build. The "why" before the "what".

References, palette, textures, type. The strategy gets visual. Everything is decided before a single frame is produced.

Channels, timing, and deliverables. How the work meets the audience — and how we measure it landing.

Detailed boards guide every frame. Nothing is left to chance — every shot has intent. Then AI executes and enhances. Humans decide.

(004) — Work